Wednesday, April 3, 2013
Wednesday, January 23, 2013
Audio and Video Must Match
When writing your commercial, you must make sure your audio and video match. When you're talking about new car models arriving, you don't want to see video of the current year's make. When you're talking about your big showroom of furniture, you don't want to see the building from the street. You must merge your audio and video to create a powerful sales tool.
Never Forget Your Call to Action
Your call to action gets customers to buy or act now. Don't get to the end of your commercial and leave off your call to action. You want to tell customers to visit today and give your complete contact information, including Web site address, phone number and street address (giving a quick line about how to find you if possible). For example, "That's Simple Designs, located next to the old train depot downtown."
Thursday, January 17, 2013
This can be difficult to remember to do especially if you are blogging quickly. But sit down and really take the time to focus on the keywords you can use for alt text. It doesn’t always have to be related to the image (although this helps). Many times I alt text the images on my blog with keywords I know my audience will be looking for like “vintage fashion blog” for example. Many people are now using Google images to find the things they are looking for and a lot of my traffic comes directly from Google images.
Every blog has keywords that are relevant to the intended audience. My personal blog is focused on vintage fashion and style so these are my basic keywords. You can even use Google’s free keyword tool to generate some ideas if you are getting stuck. Use keywords in alt text for images, blog post titles, the first paragraph of the post (with inbound links) and labels (Blogger) and tags (WordPress) for your blog post.
The more you blog the better chances you have of search engines picking up on your posts. I find I get a lot more traffic if I blog every day as opposed to blogging a few times a week. Blogging regularly also allows you to increase your blog’s ranking on search engines and to use those keywords more effectively throughout different posts.
Every post you write should contain at least one inbound link to a relevant post. This not only increases the chances of people sticking around to read another article on your blog it is also important for SEO. Try to limit the outbound links you have on your blog homepage and in your blog posts. Also remember the more inbound links to your blog the better so advertise your blog on similar sites and ask for link backs where you can.
Saturday, December 29, 2012
Do you know what About SEO 2013 ? (Google SEO Expert India)Considering the shifts in SEO survival, 2012 has been quite an eventful year. There have been several important updates that have changed the search scene altogether.
A massive crackdown on spam sites through the EMD updates was not the only scathing step taken by Google. Google updates its algorithm over 500 times a year in order to weed out low quality sites from the top positions. Google will never stop its relentless run to make search results more relevant.
Search engine optimization, as it stands today, is no longer child’s play. It has become quite challenging and innovative strategies are required to attain better rankings.
So what is the outlook for SEO in 2013? The answer to this question is still vague, as people are not sure about the updates that are to occur in 2013. Fierce arguments are still raging regarding the Google updates that may take place. While some believe that the future lies in content marketing, others believe that social media presence will be the key. Others continue to resort to blackhat SEO methods that may land them on Google’s hitlist.
Based on what I hear people saying and see people doing, and my understanding of the proposed Google updates that may take place, here is a list of major changes in SEO you can expect to occur in 2013.
How Google handles Author Rank will be the biggest search factor in 2013. It may turn the entire internet marketing world upside down.
Google will assign each blogger an Author Rank based on various parameters such as niche authority and domain expertise. This Rank will be given a major role in ranking the content authored by that author. Simply speaking, the higher the rank and reputation of the author, the higher are the chances of their content ranking well in search engines. Also, an author’s published content will be directly linked to their Google+ profile, thereby drawing Google+ into SEO calculations. So, with the mooted Author Rank update, performance of a site will depend more upon the reputation and niche expertise of the content’s author in social networks.
Equivalency Score Algorithm
Another major update that is expected to take place in 2013 is the Google Equivalency Score Algorithm (ESA). ESA is expected to work in the same way as Google Adword’s Quality Score where each keyword is given a point score based on several factors. The quality score of the keywords is then used along with the bid amount of the advertiser and the ads are ranked accordingly. ESA, if operationalized, will have a huge impact on online businesses. It will effectively cut down the monopoly of some websites on number one rankings and will create a more level playing field for all businesses. One effect of this is that Google may display the same results for a search query in different orders each time the results appear on screen.
Link Disavow Tool
The Link Disavow Tool was created to collect data on the backlink structure of sites. Chances are that Google will use this tool in 2013 to create an algorithm using the links that have already been submitted to them. The tool will be used to improve reporting of spam sites and poor quality backlinks. Consequently, blog posts and forum posts can no longer be used to create backlinks.
Social media presence
SEO in 2013 will be heavily influenced by the numerous social networks and the development and utilisation of an effective social media presence. Site owners and technicians have to carve a niche out for themselves in social media if they want their sites to do well in search rankings. Sharing of content on social networks like Facebook, Twitter, StumbleUpon, Pinterest, Delicious, LinkedIn, MySpace and Google+ will be of the utmost importance. Social media popularity will, in a way, decide the fate of a site as far as Google is concerned.
The reason Google gives such importance to the social media presence of a site is yet to be definitively ascertained. But there are many theories out there regarding this. Social media presence is proof that the traffic finds the content of a site useful. However, many say that Google will do this to give its staggering Google+ a boost. Many believe that in the days to come, Google+ might just emerge as the most important social network for webmasters.
Digital marketing will also play a big role in 2013. Digital marketing will slowly include the entire spectrum of online marketing from market-purposed content creation, through pay-per-click strategies, to use of social media. Because of certain expected Google updates, this will get a big boost and chances are that more and more brands will come into the digital marketing field in time.
No Fundamental Changes in SEO
Having started by explaining how SEO will fundamentally change in 2013, let me close by saying that the foundation of SEO is going to remain the same. Whether web owners and professionals like it or not, content will continue as the king online. High quality, well-written, expertly displayed, functionally useful content will still hold the key to ranking well for target search terms. Any site needs to have compelling and unique content that has good readability and provides a rich user experience. Half the search battle is won if a website follows this cardinal rule, and that will only become more true in 2013 and beyond.
Currently accepted link building practices such as viral article submission and automated link posting won’t work any more, as the basis for them affecting search results is revealed as artifical. Google began the tough scrutiny of backlinks in 2012, and this will continue in 2013.
While we must wait to see just how Google and other search giants implement their strategies for 2013, it can be taken for granted that their efforts to keep search results organically honest, relevant and useful to consumer will have an impact on the industry that has developed around search engine optimization. Whether the effects of that are good or bad, for consumers and the industry, remains to be seen.
What about you? Are you ready for 2013? Do you foresee other ways in which search will change next year and beyond?
Wednesday, November 14, 2012
What does PageRank do?
Saturday, May 5, 2012
- 30 Directories.
- 20 Bookmarking.
- 20 Forums.
- 5 Blogs update on other sites.
- just bookmarking on blogs (4 Step).
- at last just do profile updates on other Social networking Sites or just profile updates with links (20 profiles Daily).
- Those steps are practically used on High competitor keywords
- RSS Feed Submission is must for blogs in alternative days
- Just focus on competitors work which is really helpful for your targets.
- Don't use commenting and Link Exchange just avoid it.
- try to do SMO activities on daily based but minimum time on SMO.
- Try to make the report of S.W.O.T. Report which is helpful for your own practice.
- Change your Content within 3 months just Web Content.
- Meta's is main part of SEO. So, read the latest meta updates on Google
- Use Dublin Core metadata (Encoded)
SPAM Mail— I’d say if we get a single penny every time a spam hits my mail box- how rich would I beJ. Well We all have a Spam folders with us – be it official and personal id with at least 200 spam mails a day claiming you a lottery winner or a job opportunity in Nigeria or asking for help on disposing billions of dollars etc. etc…
Don’t you wonder where this comes from: Here are couple of reminders: -
Ø Register yourself on a website and hit Subscribe to the promotional offers.
Ø Register on a social network website which allows you to show your email id.
Ø Liking some Facebook page which you can only access post submitting your email id.
Ø Drop in your email id while eating at a restaurant or shopping.
Ø Downloading free stuff only by subscribing
Ø Subscribing to a newsletter.
And many more J
Well here are few precautionary measures which you can use:
Ø Even while signing yourself at a website – make sure you uncheck the box which says subscribe to our newsletter.
Ø In case you do not want to share your email id do check the “Privacy Section” of your account settings.
Ø While shopping or eating at the restaurant – make sure just put a feedback and not your email id there.
Ø While downloading stuff from website – do clear off tracking cookies from your computer/ laptop.
Ø While accepting a friend request make sure you know the person rather than just increasing the number of your friends on the list.
Ø While Apps\ Games we play on the Facebook also pass on your email id so more chance of spam.
Ø Always and always have a nick name for social networking websites but not weird ones which has some words such as “Spunk – Funk”.
Ø Use the button which says “Report Abuse or Report Spam” and that email would never shop up again.
Ø Always run an Anti- virus every once in a while to make sure no Trojans are downloaded.
With these small steps – not only you can save your identity from online theft but you have less spam in your mail box. Remember online identity needs to be secured as your personal phone numbers.