How to Use Hashtags on Every Social Media NetworkWe talk about hashtags a lot, but we haven’t stepped back to consider the basics in a while. Hashtags are a way for social media users to tag their posts with keywords, which in turn make them easier for social networks to organize and users to search — we all know that.
What Are Hashtags?
Where Did Hashtags Come From?
How to Use Hashtagshash·tag: A word or phrase preceded by a hash mark (#), used within a message to identify a keyword or topic of interest and facilitate a search for it.
So whenever a user adds a hashtag to their post, it is immediately indexed by the social network and searchable by other users. Once someone clicks on that hashtag, they’ll be brought to a page that aggregates all of the posts with the same hashtagged keyword in real-time. Once a keyword picks up enough momentum it becomes known as “trending.” Trending isn’t simply a matter of becoming the most popular hashtag on the networks. Each users’ trending topics is different based on their location and social connections.
Where Did Hashtags Come From?It may be pretty surprising to hear, but the first use of a hashtag in social media can actually be traced back to one man. Chris Messina, a former Google employee who worked in developer relations and as a designer on Google+, Tweeted the first ever hashtag. This Tweet took place all the way back in 2007, so it took quite a bit to catch on, but when it did, it did in a big way.
How to Use HashtagsUsing a hashtag in a social post is as simple as adding the ‘#’ sign before a single word or phrase without spaces or punctuation (numbers are okay).
- Don’t string too many words together with a single hashtag.
- If you tweet with a hashtag on a public account, anyone who does a search for that hashtag may find your tweet.
- Don’t #spam #with #hashtags. Don’t over-tag a single tweet.
- Use hashtags only on tweets relevant to the topic.
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